Promoting content you have created and posted is crucial to the success of your marketing plan. Traditional methods of promoting content were, and still are, expensive. Mass Market channels like newspaper ads, trade shows and television are still great ways to promote your products and services – expensive and great for mass markets. Fortunately in today’s digital world there are several ways to reach potential customers and clients that cost far less and are much more targeted. In this workshop you will work with 3 of the largest and most popular channels for promoting content.
With Millions of people around the world using the big three content promotion social networking sites Facebook, Twitter and LinkedIn, it is important to include these communities when promoting a product or a business. Using these popular sites for business is really different than how you would use them personally. We will walk you through the back end of these networks and help you set them up to maximize their effectiveness for your business. After that we will help you optimize each platform to help you get the maximum exposure in each network. The best part of using these platforms is the ability to create a community around your products or services. Once your community is developed it is much more efficient to deliver your information to a targeted audience that is much more likely to want to hear about it.
Digital Marketing – Promoting Content Workshop covers:
- Overview of Social Media Etiquette
- Set-up facebook business page
- Optimizing your facebook business page
- Set-up Twitter
- Optimizing your Twitter Profile and Page
- Set-up your personal LinkedIn Page
- Optimize your LinkedIn Profile
By the end of the workshop you will have all three of these powerful social networks properly set up and optimized.