Since Content is King, it’s really important to develop a great content marketing strategy. Kara Kelfeather gave a great presentation on “Growing Your Business with Content Marketing” at PodCamp Western Mass 6 last weekend. She started with a definition of content marketing she really likes from Joe Pulizzi, “Content marketing is a marketing technique of […]
View PostLast night we videoed a presentation by the Boston Internet Marketing Meet-up Group on creating on the fly video & video ads. This was a really good presentation by the group that demonstrated how to simply create video that can help your marketing efforts. If you would like to learn more, contact Bruce Jones, Keith […]
View PostOptimizing Your Site With Analytics and Testing is a presentation by Christina Inge at WordCamp Boston 2013. Optimizing your site can mean, the use of SEO, landing page conversions rates, how to use different analytic tools to evaluate different site statistics. In reality, optimizing your site with analytics and testing is making sure your site […]
View PostThe Boston Agile Marketing Group presented a great panel discussion on Agile Marketing. Most of the major questions revolved around the hurdles of implementing Agile Marketing. These questions remind me of when social media was new when the questions where mostly around how to get your company to buy in and implement social media into […]
View PostJim Ewel, CEO of InDemand Interpreting, presented “The Role of Agile in Creating a World-Class Marketing Team at the January Boston Agile Marketing Meet-up. Jim has been a leader in the Agile Marketing movement for a long time. This talk is about what a World-Class Marketing Team might look like in an Agile environment. Jim […]
View PostThe Boston Agile Marketing Meetup Group meet at Hubspot and Mike Volpe gave a great presentation on Agile Marketing at HubSpot. At the Toolbox Inc., we’ve followed Hubspot for years and even took (and passed) their first Inbound Marketing Certification program years ago. Agile Marketing at Hubspot started many years ago, they are one of […]
View PostLarry Kim, founder of Wordstream, presented Advanced Keyword Research at the Cambridge SEO Meet-up, and was nice enough to let us film it. Here is a brief outline of what Larry presented. Larry started the presentation talking about just how important advanced keyword research is. He used his company blog as an example for what […]
View PostWith consumers 44 percent more likely to engage with you if you use pictures and images and Google using page load times in their search rankings, it’s more important than ever to optimize images on your website. But beyond Google search considerations, mobile web use is approaching 50 percent and the last thing a mobile […]
View PostTalked at WordCamp PVD 8/1/13, here is the slide deck. This talk is about Branding and WordPress, some plugins to use for making it social, and an overview of some of the more popular social media sites, YouTube, LinkedIn, Pinterest, Facebook, and more… http://www.slideshare.net/NPToolbox/digital-branding82013wordcamp-pvd
View Post facebook, LinkedIn, Plugins, WordCamp PVD, wordpress, WordPress Development, YouTubeReiko Beach gave her Digital Branding: You and Your Business for the United Regional Chamber of Commerce yesterday. Digital Technology has changed the way we communicate, the way we see the world, the way we live and the way we brand ourselves and our businesses. With the explosion of the Internet and social networks, Digital Branding is more important […]
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