Jeff Cutler’s keynote presentation “Audience, Audience, Audience” for Tech Day Camp 2013 was a journey about the importance of understanding your audience and how to address your marketing to their needs. Jeff content and social media specialist for the Society of Professional Journalist, is a skilled communicator in traditional and new media and nationally recognized marketing […]
View PostThe Boston Agile Marketing Meetup Group meet at Hubspot and Mike Volpe gave a great presentation on Agile Marketing at HubSpot. At the Toolbox Inc., we’ve followed Hubspot for years and even took (and passed) their first Inbound Marketing Certification program years ago. Agile Marketing at Hubspot started many years ago, they are one of […]
View PostLarry Kim, founder of Wordstream, presented Advanced Keyword Research at the Cambridge SEO Meet-up, and was nice enough to let us film it. Here is a brief outline of what Larry presented. Larry started the presentation talking about just how important advanced keyword research is. He used his company blog as an example for what […]
View PostWith consumers 44 percent more likely to engage with you if you use pictures and images and Google using page load times in their search rankings, it’s more important than ever to optimize images on your website. But beyond Google search considerations, mobile web use is approaching 50 percent and the last thing a mobile […]
View PostWith over 5 million businesses now using Google Apps for collaborating between employees now is a great time to be able to do some Google Apps training. The adoption of Google’s productivity suite has skyrocketed over the last few year, and with small business being the suites prime customer training on these products is more […]
View PostReiko Beach gave her Digital Branding: You and Your Business for the United Regional Chamber of Commerce yesterday. Digital Technology has changed the way we communicate, the way we see the world, the way we live and the way we brand ourselves and our businesses. With the explosion of the Internet and social networks, Digital Branding is more important […]
View PostAs WordPress Developers we know that if you keep posting great content, WordPress does a great job of search engine optimization all by itself. If you want to maximize your sites SEO, just add WordPress SEO by Yoast and the socialize plugin. When I saw this article from Search Engine Land with their Periodic Table […]
View Post Search Engine Land, Search engine optimization, SEO, social media marketing, the toolbox, Web search engine, wordpress, WordPress SEO, YoastAt our last Intermediate WordPress Workshop Kurt and Jon talked about Child Theming. If you are new to WordPress Development, working with child themes is really important. This is a fairly large topic to cover, so they were only able to cover it a little bit. I thought I’d post this video from WordCamp 2010 […]
View Post bostonwp, Style Sheets, Template, the toolbox, web development, wordcamp boston, wordpress, WordPress DevelopmentJon & Kurt from Boston WordPress Meetup gave a great workshop to a very attentive group at the Labor Guild. WordPress development has become a hot topic with over 16% of the web now running on WordPress. Here at The Toolbox Inc. we’ve developed in WordPress since 2008 and are confident that there is not […]
View Post boston wordpress, bostonwp, jon bishop, kurt eng, the toolbox inc, web development, WordPress Development, wordpress workshopKurt and Jon were fantastic with the WordPress Beginner Workshop at the Labor Guild June 1, 2013. WordPress development has become a hot topic with over 16% of the web now running on WordPress. We thought the energy brought by all the attendees and both Kurt and Jon was the best at any event we’ve […]
View Post bostonwp, jon bishop, kurt eng, Search engine optimization, the toolbox, web development, wordpress, WordPress Beginner Workshop, WordPress Development