With close to 23 percent of the web now running on WordPress, WordPress Security is becoming increasingly important. This video of Jesse Friedman’s (from BruteProtect) presentation “WordPress Security” at Boston WordPress Meetup covers several areas of concerns. Jesse starts with 2 myths about WordPress Security: 1. Almost Everybody thinks that they are free from attach […]
View PostSince Content is King, it’s really important to develop a great content marketing strategy. Kara Kelfeather gave a great presentation on “Growing Your Business with Content Marketing” at PodCamp Western Mass 6 last weekend. She started with a definition of content marketing she really likes from Joe Pulizzi, “Content marketing is a marketing technique of […]
View PostLast night we videoed a presentation by the Boston Internet Marketing Meet-up Group on creating on the fly video & video ads. This was a really good presentation by the group that demonstrated how to simply create video that can help your marketing efforts. If you would like to learn more, contact Bruce Jones, Keith […]
View PostOptimizing Your Site With Analytics and Testing is a presentation by Christina Inge at WordCamp Boston 2013. Optimizing your site can mean, the use of SEO, landing page conversions rates, how to use different analytic tools to evaluate different site statistics. In reality, optimizing your site with analytics and testing is making sure your site […]
View PostThe Boston Agile Marketing Group presented a great panel discussion on Agile Marketing. Most of the major questions revolved around the hurdles of implementing Agile Marketing. These questions remind me of when social media was new when the questions where mostly around how to get your company to buy in and implement social media into […]
View PostJim Ewel, CEO of InDemand Interpreting, presented “The Role of Agile in Creating a World-Class Marketing Team at the January Boston Agile Marketing Meet-up. Jim has been a leader in the Agile Marketing movement for a long time. This talk is about what a World-Class Marketing Team might look like in an Agile environment. Jim […]
View PostJust wanted to invite everyone to this unique free event! This Wednesday December 11th at 6pm, Mass Innovation Nights will be traveling to the Quincy Center for Innovation. Several of this month’s new products come from companies currently working in the Quincy Center for Innovation. (Come and see them in their natural habitat!) This terrific […]
View PostJeff Cutler’s keynote presentation “Audience, Audience, Audience” for Tech Day Camp 2013 was a journey about the importance of understanding your audience and how to address your marketing to their needs. Jeff content and social media specialist for the Society of Professional Journalist, is a skilled communicator in traditional and new media and nationally recognized marketing […]
View PostThe Boston Agile Marketing Meetup Group meet at Hubspot and Mike Volpe gave a great presentation on Agile Marketing at HubSpot. At the Toolbox Inc., we’ve followed Hubspot for years and even took (and passed) their first Inbound Marketing Certification program years ago. Agile Marketing at Hubspot started many years ago, they are one of […]
View PostLarry Kim, founder of Wordstream, presented Advanced Keyword Research at the Cambridge SEO Meet-up, and was nice enough to let us film it. Here is a brief outline of what Larry presented. Larry started the presentation talking about just how important advanced keyword research is. He used his company blog as an example for what […]
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