Last night we videoed a presentation by the Boston Internet Marketing Meet-up Group on creating on the fly video & video ads. This was a really good presentation by the group that demonstrated how to simply create video that can help your marketing efforts. If you would like to learn more, contact Bruce Jones, Keith Spiro, Lew Sabbag for Andrew Penziner through the Boston Internet Marketing Meet-up group.
The leadership team of BIMM have been creating on the fly video & video ads for more than a year now. Included at the meetup was a great little hand out with tips on setting up a successful youtube channel. Here are some of the tips:
- If you can, pick a Channel Name that relates to your subject matter.
- Have a great Video Trailer to introduce your Channel.
- Organize your videos around relevant playlists.
- Design your YouTube Header to reflect your Branding.
- The Header should include your web address, contact info, a live web link and your social media links.
- Video Title, have a good descriptive video title, include your main keyword(s)
- In the initial sentence of the description, include a full web address as the first item, including the http://, then a short intro description. The first sentence needs to grab because this is all you initially see below your video.
- Add a full description, fill it out with a lot of relevant descriptive copy, maybe with a transcript of the video. Include your contact information. You can really fill this area up with text. Google indexes this area so it is important to also add your keywords into the copy.
- Add Keywords or Tags that relate to the video and the topic, this is super important.
- YouTube is a social media platform, this means share your video on all your social media platforms and interact with people who comment on your videos.
- Use Annotations to connect with other videos, make additional comments or give information.
- All videos should have some kind of call-to-action, including a web address or cantact information during or at the end of the video.
Here’s the video: