Optimizing Your Site With Analytics and Testing is a presentation by Christina Inge at WordCamp Boston 2013. Optimizing your site can mean, the use of SEO, landing page conversions rates, how to use different analytic tools to evaluate different site statistics. In reality, optimizing your site with analytics and testing is making sure your site meets your business goals. The goals of your site may be, ecommerse sales, generating leads, sell software or save the whales. What’s important is whether or not your site is meeting those goals.
Central to Optimizing your site with analytics is first to develop what the main goals of the site are. Your main goal may be to improve usability, increase conversions. What ever it is, it’s important to have a specific goal and everyone on the same page for what that goal is. These indicators could be visitor metrics, type of visits, numbers of actions taken on the site, or source of traffic.
Once you have that goal, create some key performance indicators. This is data that you can pull from your analytics that indicate whether you are moving towards your goal or away from it. Web analytics data is among the most powerful tools in a web developer’s arsenal to prove the value of a site, and drive more value for clients.
In this presentation, Christina walks you through how to implement web analytics on your WordPress, using the most popular tools and plugins. Going beyond that we will look at how to apply the data web analytics uncovers to create the best site possible—based not on gut instinct, but on pure, hard data. Want to know whether blue or green buttons make people more likely to buy? Whether you should put the logo on the left or the right to make the site friendlier? Whether people find it easier to navigate with a Home icon in the side navigation? Web analytics and site optimization data can point you to the answers. Learn how to improve existing sites, build a new site already optimized from the ground up, and continuously optimize your site for SEO, e-commerce, nonprofit, and marketing goals.
Here’s the video: