The Boston Agile Marketing Group presented a great panel discussion on Agile Marketing. Most of the major questions revolved around the hurdles of implementing Agile Marketing. These questions remind me of when social media was new when the questions where mostly around how to get your company to buy in and implement social media into their marketing mix. I think the best response to how to implement agile marketing was simply “don’t tell them that’s what is is”. Rather just describe it as a more efficient task management system.
It was a great panel. Ian Bruce form IntraLinks. Frank Days from a Cloud Computing Company (secret for now). John Cass from McDougall Interactive, and David Quinn from EMC. The panel was moderated by Scott Brinker from Ion Interactive. All five of them leaders of Agile Marketing in this area.
Frank Days started the discussion with a brief overview of what agile marketing is, then Scott opened up the panel with the question: “What brought you to Agile Marketing? If you could pick one thing or event, what would that be?” All four of the panelist gave interesting and compelling stories that made implementing agile marketing the best solution to their individual situations.
Here’s the video, the audio is rough because of the noisy room…