This is a clip from Kelly Galanis’s second facebook session at PodCamp Western Mass on facebook advertising and promotion.
This clips talks a lot about advertising on facebook pages. Even though Kelly hasn’t used advertising herself, several audience members had and talk about what they did and the results they got. Kelly walked everyone through the process so we could see exactly how to do it ourselves.
Facebook advertising and promotion is relatively inexpensive. You can limit the amount you spend to as little as $5 per day. One option – to increase you likes will guarantee you a minimum number of new likes for your business page. No one in the group had tried it so we don’t know how well it actually works. The ads can show up in different areas on the page. Either you can place an ad that shows up on the right side of the page, or you can do a sponsored story. Ads on the right side of the page didn’t seem really effective, sponsored story worked much better because they show up in your feed.
Facebook terminology was clarified. There are friends, fans & members. Basically friends are for your personal page, fans for your business page, and members are for group pages. This terminology was really helpful as a way to think about your audience. The help pages on facebook have a lot of tutorials to help you out.
We took a look at facebook analytics and what they mean. Kelly really looks at the trends and makes decisions based on them.
Kelly showed how to take other facebook articles and add them to your feed. She added a post from the PodCamp Western Mass group page to her page. It’s really simple to do. This followed with a discussion on what it appropriate and not.
The last thing covered was linking your facebook page with other social media platforms like twitter. Kelly doesn’t do that but did show everyone how to.
You can learn more from Kelly at The Red-Headed Diva.com.